Know Your Data – The Keys to Unlocking the Value of Data

Dave Wells, Eckerson Group

Data delivers value only when it is used to create or accelerate positive results without assuming undue risks. The spectrum of data uses, ranging from business audit trail to advanced analytics, is rich with value opportunities. But getting from an opportunity to impact depends on the depth of data knowledge. Undertaking BI and analytics is especially risky when undertaken without fully understanding the data. Variety and abundance in the world of big data raises the bar for those who are responsible to capture and communicate data knowledge.

Today, four essential skills are at the core of unlocking data value:

  • Data Modeling
  • Data Profiling
  • Data Curating
  • Data Cataloging
 Dave Wells leads the Data Management Practice at Eckerson Group, a business intelligence and analytics research and consulting organization. Dave works at the intersection of information management and business management, where the real value is derived from data assets. He is an industry analyst, consultant, and educators dedicated to building meaningful and enduring connections throughout the path from data to business value. Knowledge sharing and skills development are Dave’spassions, carried out through consulting, speaking, teaching, and writing. He is a continuous learner – fascinated with understanding how we think – and a student and practitioner of systems thinking, critical thinking, design thinking, divergent thinking, and innovation. 

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